Lastly, to our new teammates at Grow, we can’t wait to get working with you! Thank you, Tiago, Paolo, Eugenio, and Alonso. You have been our champions, and for that we’re forever grateful. To our whisperers and believers - Kat, Gustaf, Aaron, Holly, Pame, Sinai fam, Greg, Mike, Brad, Sergio, Jon, YC batchmates, our families, and so many more - this would not be possible without you. On behalf of the entire Flinto team, we want to thank every single one of our users for joining us in this journey that is just beginning. Now more than ever, we’ll continue to build Latin America’s best digital wallet, and work tirelessly to bring it to everyone in the region. In uniting with Grow, we see a tremendous opportunity to further accelerate this vision by leveraging the powerful coupling of payments and transportation in one superapp. Since then, we’ve made tremendous progress, delivering a world class product used by tens of thousands to send money to friends, pay at merchants, and take care of their bills. We founded Flinto almost two years ago with one goal in mind: to empower everyone in Latin America to pay anything from their phone, even without a bank account. The goal was aimed at providing users a clean, intuitive screen to interact with and business teams with the best merchandising experience possible.We’re excited to share with you that we will be joining forces with Grow (Grin + Yellow), the largest micro-mobility platform in Latin America.
‘Always test on a real-world device when you can’, that’s my motto. Create a global hierarchy with Add to Cart becoming much more prominent and always visible Quick Note: If you haven’t already, you can also grab the Flinto App from the iOS App Store.For example, when you swipe to go to the next page, you can control the speed of the transition with your finger and go back and forth, which just like what you can do in other native iOS apps. Improve display with a solid digital font (San Francisco) and increase font sizes for key info Flinto uses a transition-based way of working, which provides you a fast way of tweaking transitions between pages and gives direct feedback.Establish a strong color style for specific actions (pricing, offers, itep options).Modernize the UI & remove unnecessary graphic elements.The result was to design a single PDP using conditional, modular content. The project would reach across key departments (Strategy, Buying, Tech, Product, UX) to form a working group and align redesign goals. The iOS screen worked, but I wanted to design it to work better while providing a contemporary look/feel and a relative feel to other parts of the native iOS app. Simply too much info for users to process.Disconnected experience in styles and interaction.Monotone color scheme minus strong differentiation for calls to action.The old PDP has a high cognitive load issue. Here are some issues I looked to address: The problem with the PDP is an antiquated and "heavy" UI that presented a great opportunity for higher interactions and conversion. Quidi's PDP for iOS is a highly functional screen that sees a steady 15% conversion from its best customers. Redesign the UI for the Product Detail Page (PDP) - The most important page on Quidsi's e-commerce iOS app.
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